Custom lead tools for B2B websites

Add a useful lead tool to your B2B website.

We build calculators, graders, and estimators. Visitors get a clear result. Your sales team gets contact details, answers, and follow-up context.

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Visitor gets a useful resultInstead of sending people straight to a generic form, give them a reason to engage.

Sales gets better contextEach lead can include need, urgency, fit, inputs, score, and recommended next step.

Data goes where you workRoute submissions to HubSpot, Airtable, Sheets, Zapier, Make, email, or webhook.

Start with a question your buyers already ask.

The best first tool answers something that already slows down your buyer: ROI, cost, fit, readiness, risk, timeline, benchmark, or package choice.

ROIWhat could this pay back?

FitWhich option should I choose?

ReadinessWhat blocks me from getting value?

Calculator

Helps buyers estimate savings, ROI, payback, volume, capacity, or budget.

Open example

Grader or diagnostic

Scores a visitor's setup, readiness, risk, maturity, or process quality and gives a clear next step.

Open grader

Recommender

Guides buyers to the right package, service path, product option, or next action.

Try the kind of tool we can build for your site.

This payback calculator runs directly on the page. Your version is adapted to your offer, buyer question, and website.

Page economics

Monthly visitors to target page

Current visitor-to-submission conversion (%)

Expected conversion lift from a useful tool (%)

Submission-to-customer close rate (%)

Average customer value ($)

First tool build cost ($)

Estimated impact

Adjust the inputs to estimate impact.

0extra submissions/mo

0 daysestimated payback

0xmonthly return

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What your team receives.

The result screen matters. The handoff after submission matters more.

Contact details
Visitor answers
Calculated result, score, or recommendation
Suggested next step
Source page or campaign
Routing to CRM, spreadsheet, email, Zapier, Make, Airtable, HubSpot, or webhook

From idea to installed tool, without a full website rebuild.

We keep the first build focused: one buyer question, one useful result, one clear handoff to your team.

Choose

Pick the buyer question

We choose the question most likely to help visitors decide.

Build

Create the tool

We write the UX copy, result logic, fields, responsive frontend, and result states.

Install

Put it on your site

We install it directly in your site, CMS, or hand off production-ready code to your dev team.

Route

Send results to your team

Submissions go to the CRM, sheet, automation, email inbox, or webhook you already use.

First installed tool: $800

One custom calculator, grader, estimator, diagnostic, recommender, or benchmark built around a real buyer question.

Tool concept and question flow
UX copy, result logic, and responsive frontend
Install on your site or code handoff
Optional lead capture and routing
Tracking for views, starts, completions, and submissions

Scoped to ship fast

Best for one focused lead tool, not a large app or full platform build.

Typical first build: 5-10 business days
You approve the concept and result logic before build
If there is not a useful first tool for your site, we will say so
Your team can use the answers in sales follow-up

Will this live on our domain?

Yes. We install it as a page, section, widget, component, or code handoff depending on your stack.

Can it connect to our tools?

Submissions can route to email, HubSpot, Airtable, Google Sheets, Zapier, Make, or webhook. Salesforce and other CRMs can be handled through your preferred integration path.

What if we do not know the formula?

We help shape the first practical version from your buyer question, offer, pricing logic, and sales follow-up needs.

Who owns the result?

The tool is built for your offer and installed for your team. Data goes to your systems, not a shared lead database.

Send your site. We'll suggest the simplest useful tool to build first.

Share your website, offer, and the buyer question you hear most often. If we do not see a useful first tool, we will tell you instead of forcing a project.